Faculty Profiles - HAN Tianyu | The Hong Kong University of Science and Technology

Tianyu HAN
韓天羽

PhD in Business Administration
University of California, Berkeley, 2024

Assistant Professor
Department of Marketing

(852) 2358 7714
tianyu.han@ust.hk
Room LSK4054
Personal Web

Scopus ID

57188867929

Research Interest Publications Teaching Assignment

Research Interest

Behavioral economics
Financial decision making
Applied economics / econometrics
Empirical modeling of consumer and firm behavior

Publications

All Years 4 2026 3 2025 0 2024 0 2023 0 2022 0 2021 0 2020 1

2026 3

Cost Misperception: The Impact of Misunderstanding Credit Card Debt Expenses

Paper presented at 2026 American Finance Association Annual Meeting, Philadelphia, United States
HAN, Tianyu
Conference paper

Information Silos on Social Media

Paper presented at ISMS Marketing Science Conference 2026, Lisbon, Portugal
HAN, Tianyu; SHI, June Zijun; WANG, Wenbo
Conference paper

Information Silos on Social Media: Experimental Evidence from TikTok

Paper presented at 2026 Moscow Quant Marketing Conference, Moscow, Russian Federation
HAN, Tianyu; WANG, Wenbo; SHI, June Zijun
Conference paper

2015 1

Monoplistic efficiency: A performance analysis on the market structure of the e-commerce industry

2015 International Conference on Behavioral, Economic and Socio-Cultural Computing, BESC 2015, Institute of Electrical and Electronics Engineers Inc., 2015, p. 180-183article number 7365979
Han, Tianyu; Han, Yao
Conference paper

Conference paper 3

Cost Misperception: The Impact of Misunderstanding Credit Card Debt Expenses

Paper presented at 2026 American Finance Association Annual Meeting, Philadelphia, United States
HAN, Tianyu

Information Silos on Social Media

Paper presented at ISMS Marketing Science Conference 2026, Lisbon, Portugal
HAN, Tianyu; SHI, June Zijun; WANG, Wenbo

Information Silos on Social Media: Experimental Evidence from TikTok

Paper presented at 2026 Moscow Quant Marketing Conference, Moscow, Russian Federation
HAN, Tianyu; WANG, Wenbo; SHI, June Zijun

Conference paper 1

Monoplistic efficiency: A performance analysis on the market structure of the e-commerce industry

2015 International Conference on Behavioral, Economic and Socio-Cultural Computing, BESC 2015, Institute of Electrical and Electronics Engineers Inc., 2015, p. 180-183article number 7365979
Han, Tianyu; Han, Yao

2015 1

Monoplistic efficiency: A performance analysis on the market structure of the e-commerce industry

2015 International Conference on Behavioral, Economic and Socio-Cultural Computing, BESC 2015, Institute of Electrical and Electronics Engineers Inc., 2015, p. 180-183article number 7365979
Han, Tianyu; Han, Yao
Conference paper

No Publications

Teaching Assignment

2026-27 Fall 1 2025-26 Summer 0 2025-26 Spring 0 2025-26 Winter 0 2025-26 Fall 1 2024-25 Summer 0

MARK2120

Marketing Management

MARK2120

Marketing Management

No Teaching Assignments

Research Interest

Publications

2026 3

2015 1

Conference paper 3

Conference paper 1

2015 1

Teaching Assignment

Projects

From January 2024 to December 2026

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