PhD in Marketing
The Hong Kong Polytechnic University, 2019
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions
Article
How Purchase Context Affects Consumers’ Preference for Minimalistic Product Design
Conference paper
Article
Avoiding Minimalist Design in Gift Giving
Conference paper
No Time to Enjoy the Extra! Aging and Consumer Reaction Toward Volume-Based Promotion
Conference paper
Conference paper
Social Dynamics in Consumer Communications: How Hierarchy Shapes Language
Conference paper
Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers
Article
The Impact of Aging on Consumers’ Reaction Toward Volume Promotions
Conference paper
Don’t Surprise Me: How Social Relationships Shape Consumers’ Attitudes toward Probabilistic Selling
Article
The Impact of Social Exclusion on Consumers’ Attitudes toward Probabilistic Selling
Conference paper
The Moving that Makes Us: The Impact of Residential Mobility on Consumer Motivation
Conference paper
Exerting Effort for Reward under Scarcity
Conference paper
Resource Scarcity Spurs Effortful Pursuit of Rewards
Conference paper
The Impact of Social Exclusion on Consumers’ Attitudes toward Probabilistic Selling
Conference paper
Social Crowding and Consumer Reactance toward Service Providers
Conference paper
Don’t Surprise Me: The Effects of Social Exclusion on Uncertainty Intolerance
Conference paper
Social Dynamics in Consumer Communications: How Hierarchy Shapes Language
Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers
The Impact of Aging on Consumers’ Reaction Toward Volume Promotions
Social Crowding and Consumer Reactance toward Service Providers
Don’t Surprise Me: How Social Relationships Shape Consumers’ Attitudes toward Probabilistic Selling
Article
The Impact of Social Exclusion on Consumers’ Attitudes toward Probabilistic Selling
Conference paper
The Moving that Makes Us: The Impact of Residential Mobility on Consumer Motivation
Conference paper
Exerting Effort for Reward under Scarcity
Conference paper
Resource Scarcity Spurs Effortful Pursuit of Rewards
Conference paper
The Impact of Social Exclusion on Consumers’ Attitudes toward Probabilistic Selling
Conference paper
Social Crowding and Consumer Reactance toward Service Providers
Conference paper
Don’t Surprise Me: The Effects of Social Exclusion on Uncertainty Intolerance
Conference paper
No Publications |
MARK2120 | Marketing Management |
MARK2120 | Marketing Management |
No Teaching Assignments |
No Teaching Assignments |
No Teaching Assignments |
No Teaching Assignments |
SHI, Lulu
(co-supervision)
Marketing( Completed in 2024 )
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