Faculty Profiles - LIN Song | The Hong Kong University of Science and Technology

Song LIN
林松

PhD in Marketing
Massachusetts Institute of Technology, 2015

Associate Professor
Department of Marketing

(852) 2358 7717
mksonglin@ust.hk
Room LSK4005
Personal Web

Google Scholar

vEcaEg8AAAAJ

ORCID

0000-0003-0393-010X

Scopus ID

56918886800

Research Interest Publications Projects Teaching Assignment RPG Supervision Space used

Research Interest

Advertising
Consumer learning and search
Marketing strategy
Product and pricing policies
Information economics

Publications

All Years 9 2025 0 2024 2 2023 2 2022 0 2021 0 2020 2 2019 3

2024 2

Do More “Likes” Lead to More Clicks? Evidence from a Field Experiment on Social Advertising

Journal of Marketing, December 2024
Lin, Song; Huang, Shan
Article

Media Formats of Advertising

Marketing Science, v. 43, (5), September 2024, p. 1031-1051
Lin, Song
Article

2023 2

Information Design of Online Platforms

EC 2023 - Proceedings of the 24th ACM Conference on Economics and Computation, July 2023, p. 912
Tony Ke, T.; Lin, Song; Lu, Michelle Y.
Conference paper

The self-regulating role of price caps on ticket platforms

He, Da; Lin, Song
Conference paper

2020 2

Informational Complementarity

Management Science, v. 66, (8), 11 December 2019, p. 3699-3716
Lin, Song; Ke, Te
Article

Two-Sided Price Discrimination by Media Platforms

Marketing Science, v. 39, (2), March-April 2020, p. 317-338
Lin, Song
Article

2017 1

Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?

Marketing Science, v. 36, (4), July 2017, p. 610-625
Lin, Song
Article

2015 2

Harbingers of Failure

Journal of Marketing Research, v. 52, (5), October 2015, p. 580-592
Anderson, Eric; Lin, Song; Simester, Duncan; Tucker, Catherine
Article

Learning from Experience, Simply

Marketing Science, v. 34, (1), January-February 2015
Lin, Song; Zhang, Juanjuan; Hauser, John R.
Article

Article 2

Do More “Likes” Lead to More Clicks? Evidence from a Field Experiment on Social Advertising

Journal of Marketing, December 2024
Lin, Song; Huang, Shan

Media Formats of Advertising

Marketing Science, v. 43, (5), September 2024, p. 1031-1051
Lin, Song

Conference paper 2

Information Design of Online Platforms

EC 2023 - Proceedings of the 24th ACM Conference on Economics and Computation, July 2023, p. 912
Tony Ke, T.; Lin, Song; Lu, Michelle Y.

The self-regulating role of price caps on ticket platforms

He, Da; Lin, Song

Article 2

Informational Complementarity

Management Science, v. 66, (8), 11 December 2019, p. 3699-3716
Lin, Song; Ke, Te

Two-Sided Price Discrimination by Media Platforms

Marketing Science, v. 39, (2), March-April 2020, p. 317-338
Lin, Song

Article 1

Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?

Marketing Science, v. 36, (4), July 2017, p. 610-625
Lin, Song

Article 2

Harbingers of Failure

Journal of Marketing Research, v. 52, (5), October 2015, p. 580-592
Anderson, Eric; Lin, Song; Simester, Duncan; Tucker, Catherine

Learning from Experience, Simply

Marketing Science, v. 34, (1), January-February 2015
Lin, Song; Zhang, Juanjuan; Hauser, John R.

2017 1

Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?

Marketing Science, v. 36, (4), July 2017, p. 610-625
Lin, Song
Article

2015 2

Harbingers of Failure

Journal of Marketing Research, v. 52, (5), October 2015, p. 580-592
Anderson, Eric; Lin, Song; Simester, Duncan; Tucker, Catherine
Article

Learning from Experience, Simply

Marketing Science, v. 34, (1), January-February 2015
Lin, Song; Zhang, Juanjuan; Hauser, John R.
Article

No Publications

Teaching Assignment

2025-26 Fall 2 2024-25 Summer 0 2024-25 Spring 1 2024-25 Winter 0 2024-25 Fall 2 2023-24 Summer 0

MARK3620	Marketing Analytics
MARK5400	Marketing Analytics

MARK5400

Marketing Analytics

MARK3620	Marketing Analytics
MARK5710	Analytical Modeling in Marketing

No Teaching Assignments

Research Postgraduate (RPG) Supervision

From January 2022 to December 2025 (As of 03 December 2025)

Graduated RPGs

Doctor of Philosophy

HE, Da
Marketing( Completed in 2024 )

Projects

From January 2023 to December 2025

All Projects 3 Leading Projects 2 Participating Projects 1

Can Large Lanugage Models Help Consumers Navigate Product Reviews?

大模型如何幫助消費者處理信息? Leading

RGC - General Research Fund
Project Team (HKUST)
LIN Song (Lead)

SHI June Zijun
2024 -
Algorithmic Competition

算法競爭 Participating

RGC - General Research Fund
Project Team (HKUST)
LIN Song
2023 -
Official Ticket Resale and the Role of Price Caps

官方轉售及價格上限的作用 Leading

RGC - General Research Fund
Project Team (HKUST)
LIN Song (Lead)
2022 - 2024

Research Interest

Publications

2024 2

2023 2

2020 2

2017 1

2015 2

Article 2

Conference paper 2

Article 2

Article 1

Article 2

2017 1

2015 2

Teaching Assignment

Research Postgraduate (RPG) Supervision

From January 2022 to December 2025 (As of 03 December 2025)

Graduated RPGs

Projects

From January 2023 to December 2025

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