Assistant Professor
Department of Marketing
Sang Kyu PARK
PhD in Marketing
The University of Florida, 2021
- (852) 2358 7696
- sangkyupark@ust.hk
- Room LSK4053
- Personal Web
Google Scholar
ORCID
ResearcherID
Scopus ID
Research Interest
- Agents, recommendations, and preferences
- Behavioral decision theory
- Consumer decision making
- Judgment and decision making
- Online marketing
Publications
2023 2
Rejections are More Contagious than Choices: How Another’s Decisions Shape Our Own
Article
Article
2022 1
Mitigating Inequalities Caused by Awareness of Algorithmic Bias
Conference paper
2020 1
Product Lineups: The More You Search, The Less You Find
Article
Conference paper 1
Mitigating Inequalities Caused by Awareness of Algorithmic Bias
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Teaching Assignment
| MARK3610 | Digital Marketing |
| SBMT3200T | Corporate Project |
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Research Postgraduate (RPG) Supervision
From January 2021 to December 2024 (As of 21 November 2024)
Current RPGs
Doctor of Philosophy
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FANG, Lu (co-supervision)
Marketing -
BUFFOLI, Alessandro (co-supervision)
Marketing
Graduated RPGs
Master of Philosophy
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GUI, Junjie
Marketing( Completed in 2024 )
Projects
From January 2022 to December 2024
- No Projects.
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Algorithms are Gendered: How Masculinity of Algorithms Affect Consumer Decisions
算法與性別：算法的男性化如何影響消費者決策 Leading
RGC - Early Career Scheme
Project Team (HKUST)- PARK Sang Kyu (Lead)
2024 -