Faculty Profiles - VAN DER LANS Ralf | The Hong Kong University of Science and Technology

2024 2

Duplicated Information and Price Sensitivity

Fan, Haosheng; Van der lans, Ralf
Conference paper

Using Deep Learning and Eye Tracking to Optimize Package Design

Yu, Jingling; Van der lans, Ralf; Shi, Bertram Emil
Conference paper

2023 7

DEPART: Decomposing prices using atheoretical regression trees

International Journal of Research in Marketing, v. 40, (4), December 2023, p. 781-800
Lu, Huidi; Van Der Lans, Radulfus Johannes Adrianus; Helsen, Kristiaan; Gauri, Dinesh K.
Article

Modeling Eye Movements During Decision Making: A Review

Psychometrika, v. 88, (2), June 2023, p. 697-729
Wedel, Michel; Pieters, Rik; Van Der Lans, Radulfus Johannes Adrianus
Article

Duplicated Pictorial Information and Price Sensitivity

Fan, Haosheng; Van Der Lans, Ralf
Conference paper

Learning from Consumer Reviews: The Role of Selection and Evaluation Biases

Wang, Shi (Sherry); Aribarg, Anocha; Van der lans, Ralf
Conference paper

Spreading Seeds: Using Community Detection to Optimize Viral Marketing Campaigns

Wu, Dingli; Van der lans, Ralf; Chen, Xi
Conference paper

Using Deep Learning and Eye Tracking to Optimize Package Design under Time Pressure

Yu, Jingling; Van Der Lans, Ralf; Shi, Bertram Emil
Conference paper

2022 5

Choice Architecture Effects on Indulgent Consumption: Evidence from Combinations of Nudges at an Ice-Cream Store

Journal of the Association of Consumer Research, v. 7, (4), October 2022, p. 450-460
Oh, Ga-Eun Grace; Van Der Lans, Radulfus Johannes Adrianus; Mukhopadhyay, Anirban
Article

Direct and Indirect Profits from Gift Giving: Consumer Learning about Underexplored Alternatives

Wang, Sherry Shi; Van der lans, Ralf
Conference paper

Marketing Mix Effectiveness during a Product-Harm Crisis: The Role of Retailers

Lu, Huidi; Van der lans, Ralf; Helsen, Kristiaan
Conference paper

Marketing Mix Effectiveness during a Product-Harm Crisis: The Role of Retailers

Lu, Huidi; Van Der Lans, Radulfus Johannes Adrianus; Helsen, Kristiaan
Conference paper

2021 5

Competition for Attention in Online Social Networks: Implications for Seeding Strategies

Management Science, v. 67, (2), February 2021, p. 1026-1047
Gelper, Sarah; Van der lans, Ralf; Van bruggen, Gerrit
Article

Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks

Management Science, v. 67, (12), December 2021, p. 7575-7598
Chen, Xi; Van der lans, Ralf; Trusov, Michael
Article

Online Advertising Suppresses Visual Competition during Planned Purchases

Journal of Consumer Research, v. 48, (3), October 2021, p. 374-393
Van der lans, Ralf; Pieters, Rik; Wedel, Michel
Article

Confirmation Bias in Quality Learning from Product Reviews

Wang, Sherry Shi; Aribarg, Anocha; Van der lans, Ralf
Conference paper

Country of Origin and Marketing Mix Strategies in a Product-harmCrisis: Evidence From the 2008 Infant Milk Scandal in China

Lu, Huidi; Van der Lans, Ralf; Helsen, Kristiaan
Conference paper

2020 1

How Attention Reveals Why Consumers Choose What When

Martinovici, Ana; Pieters, Rik; Van der lans, Ralf
Conference paper

2019 2

Eye Tracking Methodology for Research in Consumer Psychology

Handbook of Research Methods in Consumer Psychology / Edited By Frank R. Kardes, Paul M. Herr, and Norbert Schwartz. New York : Routledge, 2019, p. 276-292, Ch. 15
Wedel, Michel; Pieters, Rik; Van der lans, Ralf
Book chapter

Customer Acquisition via Daily Deal Promotions and a Comparison with Alternative Acquisition Methods

Zhang, Jie; Romero, Jaime; Van der lans, Ralf; Hess, Mark
Conference paper

2018 2

A Simultaneous Model of Multiple-Discrete Choices of Variety and Quantity

International Journal of Research in Marketing, v. 35, (2), June 2018, p. 242-257
Van der lans, Ralf
Article

Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity

Journal of Marketing Research, v. 55, (4), August 2018, p. 524-540
Wang, Shi; Van der lans, Ralf
Article

2017 7

Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies

Journal of Marketing Research, v. 54, (2), April 2017, p. 187-201
Chen, Xi; Van der lans, Ralf; Phan, Tuan Q.
Article

Handbook of Marketing Decision Models

Wierenga, Berend; Van der lans, Ralf
Book

Eye Movements During Search and Choice

Handbook of Marketing Decision Models / Berend Wierenga, Ralf van der Lans, editors. Cham : Springer, 2017, p. 331-359, Book series: International Series in Operations Research & Management Science, v. 254
Van der lans, Ralf; Wedel, Michel
Book chapter

Integrating Social Networks into Marketing Decision Models

Handbook of Marketing Decision Models: Second Edition / Editors: Berend Wierenga, Ralf van der Lans. Cham : Springer International Publishing AG, 2017, p. 505-529, Part of the International Series in Operations Research & Management Science book series (ISOR, volume 254)
Chen, Xi; Van Der Lans, Ralf; Trusov, Michael
Book chapter

Marketing Decision Models: Progress and Perspectives

Handbook of Marketing Decision Models, Second Edition / Editors: Berend Wierenga, Ralf van der Lans. Cham : Springer International Publishing AG, 2017, p. 1-11
Wierenga, Berend; Van der lans, Ralf
Book chapter

A Simultaneous Model of Multiple- discrete Choice of Variety and Quantity

Van der lans, Ralf
Conference paper

Utility Accumulation During Brand Choice

Martinovic, Ana; Pieters, Rik; Van der lans, Ralf
Conference paper

2016 4

What to Stress, to Whom and Where? A Cross-country Investigation of the Effects of Perceived Brand Benefits on Buying Intentions

International Journal of Research in Marketing, v. 33, (4), December 2016, p. 924-943
Van Der Lans, Radulfus Johannes Adrianus; Van Everdingen, Yvonne; Melnyk, Valentyna
Article

Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity

Van Der Lans, Radulfus Johannes Adrianus; Wang, Shi
Conference paper

Modeling Moment-to-Moment Utility Accumulation and Brand Choice on Comparison Websites using Eye Tracking

Martinovici, Ana; Pieters, Rik; Van Der Lans, Radulfus Johannes Adrianus
Conference paper

What to Stress to Whom and Where? A Cross-Country Investigation of the Effects of Perceived Brand Benefits on Buying Intentions

Melnyk, Valentyna; Van Der Lans, Radulfus Johannes Adrianus; van Everdingen, Yvonne
Conference paper

2015 1

Customer Base Analysis with Social Interaction: A Structural Model

Chen, Xi; Van der lans, Ralf; Trusov, Michael
Conference paper

2014 3

Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit

Marketing Science, v. 33, (4), July-August 2014, p. 551-566
Van der Lans, Ralf; Van den Bergh, Bram; Dieleman, Evelien
Article

Virale Marketing: Hoe Campagnes zich Online Verspreiden

Ontwikkelingen in het marktonderzoek / Redactie: A.E. Bronner, P. Dekker, E. de Leeuw, L.J. Paas, K. de Ruyter, A. Smidts, J.E. Wieringa. Holland : Spaarenhout, 2014, p. 9-24, v. 39
Van bruggen, Gerrit; Van der lans, Ralf
Book chapter

Brand Search Benefits of Online Advertising: An Eye-Tracking Experiment

Van der lans, Ralf; Wedel, Michel; Pieters, Rik F.G.M.
Conference paper

2013 6

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

Journal of Interactive Marketing, v. 27, (3), August 2013, p. 185-208
Romero, Jaime; Van der Lans, Ralf; Wierenga, Berend
Article

Customer Base Analysis in Social Networks: A Structural Model

Chen, Xi; Van der lans, Ralf
Conference paper

Effectiveness of Different Brand Positioning Strategies Across the World

Melnyk, Valentyna; Van der lans, Ralf; Van everdingen, Yvonne
Conference paper

The Effects of Assortment Organization and Labeling on Healthy Choice: The Scoop from an Ice Cream Store Experiment

Advances in Consumer Research, v. 41, October 2013, p. 804-805
Mukhopadhyay, Anirban; To, Ashley Y.H.; Van der lans, Ralf
Conference paper

Variety, Quantity and Choice: The Additive Multivariate Ordinal Probit Model

Van der lans, Ralf
Conference paper

Viral Marketing via Online Social Networks: Competing for Your Friends' Attention

Gelper, Sarah; Van der lans, Ralf; Van bruggen, Gerrit
Conference paper

2012 3

Seeding a Message to Harvest Reach: Predicting and Optimizing the Spread of Electronic Word-of-Mouth

GfK Marketing Intelligence Review, v. 4, (1), May 2012, p. 32-41
Van der lans, Ralf; Van Bruggen, Gerrit; Eliashberg, Jehoshua; Wierenga, Berend
Article

Diffusion on Social Networks: A Multi-Relational Approach

Chen, Xi; Van der lans, Ralf
Conference paper

The Times They are a-changin': The Increasing Role of Concerts in the Music Industry

Papies, Dominik; Van der lans, Ralf; Van Heerde, Harald
Conference paper

2011 2

Bayesian Estimation of the Multinomial Logit Model: A Comment on Holmes and Held, "Bayesian Auxiliary Variable Models for Binary and Multinomial Regression"

Bayesian Analysis, v. 6, (2), June 2011, p. 353-355
Van der Lans, Ralf
Article

Defining Eye-fixation Sequences across Individuals and Tasks: The Binocular-Individual Threshold (BIT) Algorithm

Behavior Research Methods, v. 43, (1), March 2011, p. 239-257
Van der lans, Ralf; Wedel, Michel; Pieters, Rik
Article

2010 3

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

Marketing Science, v. 29, (2), March-April 2010, p. 348-365
Van der lans, Ralf; Van Bruggen, Gerrit; Eliashberg, Jehoshua; Wierenga, Berend
Article

Viral Marketing Can be a Safe Bet

RSM Insight, v. 3, 2010, p. 12-14
Van der lans, Ralf; Van Bruggen, Gerrit; Jehoshua, Eliashberg; Berend, Wierenga
Article

Viral Marketing: What is it and What are the Components of Viral Success?

The Connected Customer / Routledge, New York, 2010, p. 257-282
Van der lans, Ralf; Van Bruggen, Gerrit
Book chapter

2009 1

Cross-National Logo Evaluation Analysis: An Individual-Level Approach

Marketing Science, v. 28, (5), September 2009, p. 968-985
Van der lans, Ralf; Cote, Joseph A.; Cole, Catherine A.; Leong, Siew Meng; Smidts, Ale; Henderson, Pamela W.; Bluemelhuber, Christian; Bottomley, Paul A.; Doyle, John R.; Fedorikhin, Alexander; Moorthy, Janakiraman; Ramaseshan, B.; Schmitt, Bernd H.
Article

2008 2

Competitive Brand Salience

Marketing Science, v. 27, (5), September 2008, p. 922-931
Van der lans, Ralf.; Pieters, Rik; Wedel, Michel
Article

Eye-Movement Analysis of Search Effectiveness

Journal of the American Statistical Association, v. 103, (482), June 2008, p. 452-461
Van der lans, Ralf; Pieters, Rik; Wedel, Michel
Article

2007 2

Eye-tracking trekt de aandacht

Markeur, March 2007, p. 28-29
Van der lans, Ralf
Article

Gevecht om aandacht op het schap: Meten van merkopvallendheid

Jaarboek MOA/Ontwikkelingen in het Marktonderzoek, 2007, p. 53-69
Van der lans, Ralf
Article

2001 1

Het opvoerproces van post: een transportprobleem met een aanvoereis

Medium Econometrische Toepassingen, v. 9, (4)
Van der lans, Ralf
Article

MARK5300	Pricing Strategy
SBMT4000	SBM Undergraduate Honors Research Project

GBUS4910	Capstone Project
IMBA5240	Pricing Strategy
MARK3480	Pricing Strategy
MARK5300	Pricing Strategy

GBUS4910	Capstone Project
IMBA5240	Pricing Strategy
MARK5300	Pricing Strategy

Research Interest

Publications

2024 2

2023 7

2022 5

2021 5

2020 1

2019 2

2018 2

2017 7

2016 4

2015 1

2014 3

2013 6

2012 3

2011 2

2010 3

2009 1

2008 2

2007 2

2001 1

Conference paper 2

Article 2

Conference paper 5

Article 1

Conference paper 4

Article 3

Conference paper 2

Conference paper 1

Book chapter 1

Conference paper 1

Article 2

Article 1

Book 1

Book chapter 3

Conference paper 2

Article 1

Conference paper 3

Conference paper 1

Article 1

Book chapter 1

Conference paper 1

Article 1

Conference paper 5

Article 1

Conference paper 2

Article 2

Article 2

Book chapter 1

Article 1

Article 2

Article 2

Article 1

2018 2

2017 7

2016 4

2015 1

2014 3

2013 6

2012 3

2011 2

2010 3

2009 1

2008 2

2007 2

2001 1

Teaching Assignment

Research Postgraduate (RPG) Supervision

From January 2021 to December 2024 (As of 21 November 2024)

Current RPGs

Graduated RPGs

Projects

From January 2022 to December 2024

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