Assistant Professor
Department of Marketing
Qihui CHEN
陳啟慧
陳啟慧
PhD in Business and Management
The University of Maryland, 2023
Research Interest
- Status consumption
- Consumer response to innovation and sustainability
- Evolutionary theory in consumer behaviour
Publications
2023 2
The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men
Article
How Do Consumers React to Lab-Grown Meat
Conference paper
Conference paper 1
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Teaching Assignment
| MARK4450 | Brand Management |
| MARK4450 | Brand Management |
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Research Postgraduate (RPG) Supervision
From January 2022 to December 2025 (As of 03 December 2025)
Current RPGs
Doctor of Philosophy
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FANG, Lu
Marketing -
WANG, Yue
Marketing
Projects
From January 2023 to December 2025
- No Projects.
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How Perceived Social Mobility Affects Charitable Donations: A Helping Motivation Perspective
感知社會階層階層流動性對慈善捐贈的影響 Leading
RGC - Early Career Scheme
Project Team (HKUST)- CHEN Qihui (Lead)
2025 -