Faculty Profiles - CHEN Qihui | The Hong Kong University of Science and Technology

Qihui CHEN
陳啟慧

PhD in Business and Management
The University of Maryland, 2023

Assistant Professor
Department of Marketing

(852) 2358 7713
qihuichen@ust.hk
Room LSK4050
Personal Web

ORCID

0009-0005-0623-6385

Scopus ID

58523134100

Research Interest Publications Teaching Assignment

Research Interest

Status consumption
Consumer response to innovation and sustainability
Evolutionary theory in consumer behaviour

Publications

All Years 3 2024 1 2023 2 2022 0 2021 0 2020 0 2019 0

2024 1

Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children’s Educational Products

Journal of Marketing, v. 88, (5), September 2024, p. 46-62
Chen, Qihui; Wang, Yajin; Zhang, Ying
Article

2023 2

The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men

Journal of Consumer Research, v. 50, (2), August 2023, p. 303-321
Chen, Qihui; Wang, Yajin; Ordabayeva, Nailya
Article

How Do Consumers React to Lab-Grown Meat

Chen, Qihui; Wang, YAjin
Conference paper

Article 1

Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children’s Educational Products

Journal of Marketing, v. 88, (5), September 2024, p. 46-62
Chen, Qihui; Wang, Yajin; Zhang, Ying

Article 1

The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men

Journal of Consumer Research, v. 50, (2), August 2023, p. 303-321
Chen, Qihui; Wang, Yajin; Ordabayeva, Nailya

Conference paper 1

How Do Consumers React to Lab-Grown Meat

Chen, Qihui; Wang, YAjin

No Publications

Teaching Assignment

2024-25 Fall 0 2023-24 Summer 0 2023-24 Spring 0 2023-24 Winter 0 2023-24 Fall 1 2022-23 Summer 0

MARK4450

Brand Management

No Teaching Assignments

Research Interest

Publications

2024 1

2023 2

Article 1

Article 1

Conference paper 1

Teaching Assignment

Projects

From January 2022 to December 2024

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