Faculty Profiles - SHI Mengze | The Hong Kong University of Science and Technology

2025 2

Forgetful Consumers and Consumption Tracking

Management Science, v. 71, (3), p. 2311-2331
Bao, Ying; Landry, Peter; Shi, Mengze
Article

Incentivizing Mass Creativity: An Empirical Study of the Online Publishing Market

Management Science, v. 71, (22), p. 10707-10726
LI, Xiaoling; SHI, Mengze; ZHAO, Clarice
Article

2022 3

Designing Product Development Contracts in the Presence of Managerial Lobbying

Management Science, v. 68, (9), p. 6797-6818
Bao, Ying; Shi, Mengze; Kalra, Ajay
Article

The Competitive Implications of Behavior-Based Service Prioritization

Quarterly Journal of Economics and Management, v. 1, p. 195-230
Landry, Peter; Shi, Mengze
Article

基于顾客行为的服务策略对企业竞争的影响

经济管理学刊=Quarterly Journal of Economics and Management, v. 1, p. 195-230
彼得·兰德里; 石孟泽, Mengze
Article

2019 4

Managing consumer deliberations in a decentralized distribution channel

Marketing Science, v. 38, (1), p. 170-190
Li, Xi; Li, Yanzhi; Shi, Mengze
Article

Measuring Rank-Based Utility in Contests: The Effect of Disclosure Schemes

Journal of Marketing Research, v. 56, (6), p. 981-994
Hossain, Tanjim; Shi, Mengze; Waiser, Robert
Article

Video mining: Measuring visual information using automatic methods

International Journal of Research in Marketing, v. 36, (2), p. 216-231
Li, Xi; Shi, Mengze; Wang, Xin (Shane)
Article

Online Group Buying and Crowdfunding: Two Cases of All-or-Nothing Mechanisms

Springer Series in Supply Chain Management / Springer Nature, 2019, p. 319-346
Hu, Ming; Shi, Mengze; Wu, Jiahua
Book chapter

2018 2

Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics

Journal of Interactive Marketing, v. 42, p. 63-79
Shi, Mengze; Yang, Botao; Chiang, Jeongwen
Article

Monogamous versus polygamous brand relationships

Journal of the Association for Consumer Research, v. 3, (2), p. 189-201
Aggarwal, Pankaj; Shi, Mengze
Article

2016 1

Spillover effects of marketing expertise on market performance of domestic firms and MNEs in emerging markets

Management Decision, v. 54, (1), p. 107-129
Lu, Qiang (Steven); Pattnaik, Chinmay; Shi, Mengze
Article

2015 2

Product and pricing decisions in crowdfunding

Marketing Science, v. 34, (3), p. 331-345
Hu, Ming; Li, Xi; Shi, Mengze
Article

Threshold effects in online group buying

Management Science, v. 61, (9), p. 2025-2040
Wu, Jiahua; Shi, Mengze; Hu, Ming
Article

2014 1

Money talks...to online opinion leaders: What motivates opinion leaders to make social-network referrals?

Journal of Advertising Research, v. 54, (1), p. 81-91
Shi, Mengze; Wojnicki, Andrea C.
Article

2013 3

A theoretical analysis of endogenous and exogenous switching costs

Quantitative Marketing and Economics, v. 11, (2), p. 205-230
Shi, Mengze
Article

Simultaneous vs. sequential group-buying mechanisms

Management Science, v. 59, (12), p. 2805-2822
Hu, Ming; Shi, Mengze; Wu, Jiahua
Article

When gray markets have silver linings: All-unit discounts, gray markets, and channel management

Manufacturing and Service Operations Management, v. 15, (2), p. 250-262
Hu, Ming; Pavlin, J. Michael; Shi, Mengze
Article

2012 1

Manage customer value through incentives

Flux / University of Toronto Press, 2012, p. 199-219
Shi, Mengze
Book chapter

2011 1

Rise and fall of stars: Investigating the evolution of star status in professional team sports

International Journal of Research in Marketing, v. 28, (4), p. 352-366
Yang, Yupin; Shi, Mengze
Article

2010 1

Consumer value-maximizing sweepstakes and contests

Journal of Marketing Research, v. 47, (2), p. 287-300
Kalra, Ajay; Shi, Mengze
Article

2009 1

Estimating the value of brand alliances in professional team sports

Marketing Science, v. 28, (6), p. 1095-1111
Yang, Yupin; Shi, Mengze; Goldfarb, Avi
Article

2006 3

A bargaining model for a first-time interaction under asymmetric beliefs of supply reliability

Management Science, v. 52, (6), p. 865-880
Gurnani, Haresh; Shi, Mengze
Article

Dynamic network-based discriminatory pricing

Journal of Optimization Theory and Applications, v. 128, (3), p. 581-604
Fruchter, G. E.; Rao, R. C.; Shi, M.
Article

Price competition with reduced consumer switching costs: The case of "wireless number portability" in the cellular phone industry

Management Science, v. 52, (1), p. 27-38
Shi, Mengze; Chiang, Jeongwen; Rhee, Byong Duk
Article

2005 2

Multi-medium Reward Programs

Advances in Consumer Research, v. 32
Li, X.; Shi, Mengze; Soman, Dilip
Article

The firm's management of social interactions

Marketing Letters, v. 16, (3-4), p. 415-428
Godes, David; Mayzlin, Dina; Chen, Yubo; Das, Sanjiv; Dellarocas, Chrysanthos; Pfeiffer, Bruce; Libai, Barak; Sen, Subrata; Shi, Mengze; Verlegh, Peeter
Article

2004 1

Managing capacity through reward programs

Management Science, v. 50, (4), p. 503-520
Kim, Byung Do; Shi, Mengze; Srinivasan, Kannan
Article

2003 3

Salesforce compensation scheme and consumer inferences

Management Science, v. 49, (5), p. 655-672
Kalra, Ajay; Shi, Mengze; Srinivasan, Kannan
Article

Social network-based discriminatory pricing strategy

Marketing Letters, v. 14, (4), p. 239-256
Shi, Mengze
Article

Virtual Progress: The Effect of Path Characteristics on Perceptions of Progress and Choice

Management Science, v. 49, (9), p. 1229-1250
Soman, Dilip; Shi, Mengze
Article

2001 2

Designing optimal sales contests: A theoretical perspective

Marketing Science, v. 20, (2), p. 170-193
Kalra, Ajay; Shi, Mengze
Article

Reward programs and tacit collusion

Marketing Science, v. 20, (2), p. 99-120
Kim, Byung Do; Shi, Mengze; Srinivasan, Kannan
Article

2000 1

Mailing smarter to catalog customers

Journal of Interactive Marketing, v. 14, (2), p. 2-16
Gönül, Füsun F.; Kim, Byung Do; Shi, Mengze
Article

1998 1

Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models

Management Science, v. 44, (9), p. 1249-1262
Gönül, Füsun; Shi, Meng Ze
Article

MARK3220	Marketing Research
MARK5310	Applied Marketing Research for Managers

DBAP5830	Managing Customers in the Digital Economy
DBAP6200	DBA Research Proposal Preparation
DBAP6300G	DBA Residential Program
DBAP6300H	DBA Residential Program

DBAP6300E	DBA Residential Program
DBAP6300F	DBA Residential Program
DBAP7980	DBA Thesis Research
MARK3220	Marketing Research
MARK5310	Applied Marketing Research for Managers

Research Interest

Publications

2025 2

2022 3

2019 4

2018 2

2016 1

2015 2

2014 1

2013 3

2012 1

2011 1

2010 1

2009 1

2006 3

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2001 2

2000 1

1998 1

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Book chapter 1

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Book chapter 1

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2019 4

2018 2

2016 1

2015 2

2014 1

2013 3

2012 1

2011 1

2010 1

2009 1

2006 3

2005 2

2004 1

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2000 1

1998 1

Teaching Assignment

Research Postgraduate (RPG) Supervision

From January 2023 to December 2026 (As of 04 March 2026)

Current RPGs

Graduated RPGs

Projects

From January 2024 to December 2026

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