PhD in Industrial Administration (Marketing)
Carnegie Mellon University, 1997
Designing Product Development Contracts in the Presence of Managerial Lobbying
Article
Article
Managing Consumer Deliberations in a Decentralized Distribution Channel
Article
Measuring Rank-Based Utility in Contests: The Effect of Disclosure Schemes
Article
Video mining: Measuring visual information using automatic methods
Article
Online Group Buying and Crowdfunding: Two Cases of All-or-Nothing Mechanisms
Book chapter
Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics
Article
Monogamous versus Polygamous Brand Relationships
Article
Article
Product and Pricing Decisions in Crowdfunding
Article
Threshold Effects in Online Group Buying
Article
Article
A theoretical analysis of endogenous and exogenous switching costs
Article
Simultaneous vs. Sequential Group-Buying Mechanisms
Article
When Gray Markets Have Silver Linings: All-Unit Discounts, Gray Markets, and Channel Management
Article
Manage Customer Value through Incentives
Book chapter
Rise and fall of stars: Investigating the evolution of star status in professional team sports
Article
Consumer Value-Maximizing Sweepstakes and Contests
Article
A Bargaining Model for a First-Time Interaction Under Asymmetric Beliefs of Supply Reliability
Article
Dynamic Network-Based Discriminatory Pricing
Article
Article
Managing Capacity Through Reward Programs
Article
Salesforce Compensation Scheme and Consumer Inferences
Article
Social Network-Based Discriminatory Pricing Strategy
Article
Virtual Progress: The Effect of Path Characteristics on Perceptions of Progress and Choice
Article
Designing Optimal Sales Contests: A Theoretical Perspective
Article
Reward Programs and Tacit Collusion
Article
Mailing smarter to catalog customers
Article
Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics
Article
Monogamous versus Polygamous Brand Relationships
Article
Article
Product and Pricing Decisions in Crowdfunding
Article
Threshold Effects in Online Group Buying
Article
Article
A theoretical analysis of endogenous and exogenous switching costs
Article
Simultaneous vs. Sequential Group-Buying Mechanisms
Article
When Gray Markets Have Silver Linings: All-Unit Discounts, Gray Markets, and Channel Management
Article
Manage Customer Value through Incentives
Book chapter
Rise and fall of stars: Investigating the evolution of star status in professional team sports
Article
Consumer Value-Maximizing Sweepstakes and Contests
Article
A Bargaining Model for a First-Time Interaction Under Asymmetric Beliefs of Supply Reliability
Article
Dynamic Network-Based Discriminatory Pricing
Article
Article
Managing Capacity Through Reward Programs
Article
Salesforce Compensation Scheme and Consumer Inferences
Article
Social Network-Based Discriminatory Pricing Strategy
Article
Virtual Progress: The Effect of Path Characteristics on Perceptions of Progress and Choice
Article
Designing Optimal Sales Contests: A Theoretical Perspective
Article
Reward Programs and Tacit Collusion
Article
Mailing smarter to catalog customers
Article
No Publications |
No Publications |
No Publications |
No Publications |
MARK3220 | Marketing Research |
MARK5310 | Applied Marketing Research for Managers |
MARK3220 | Marketing Research |
No Teaching Assignments |
No Teaching Assignments |
No Teaching Assignments |
No Teaching Assignments |
XU, Hang
Marketing
CAO, Chen
Marketing( Completed in 2023 )
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