Faculty Profiles - SHI Mengze | The Hong Kong University of Science and Technology

2024 1

Forgetful Consumers and Consumption Tracking

Management Science, May 2024, p. 1-21
Bao, Ying; Landry, Peter; Shi, Mengze
Article

2022 3

Designing Product Development Contracts in the Presence of Managerial Lobbying

Management Science, v. 68, (9), September 2022, p. 6797-6818
Bao, Ying; Shi, Mengze; Kalra, Ajay
Article

The Competitive Implications of Behavior-Based Service Prioritization

Quarterly Journal of Economics and Management, v. 1, (1), December 2022, p. 195-230
Landry, Peter; Shi, Mengze
Article

基于顾客行为的服务策略对企业竞争的影响

经济管理学刊=Quarterly Journal of Economics and Management, v. 1, (1), December 2022, p. 195-230
彼得·兰德里; 石孟泽
Article

2019 4

Managing Consumer Deliberations in a Decentralized Distribution Channel

Marketing Science, v. 38, (1), 2019, p. 170-190
Li, Xi; Li, Yanzhi; Shi, Mengze
Article

Measuring Rank-Based Utility in Contests: The Effect of Disclosure Schemes

Journal of Marketing Research, v. 56, (6), December 2019, p. 981-994
Hossain, Tanjim; Shi, Mengze; Waiser, Robert
Article

Video mining: Measuring visual information using automatic methods

International Journal of Research in Marketing, v. 36, (2), June 2019, p. 216-231
Li, Xi; Shi, Mengze; Wang, Xin (Shane)
Article

Online Group Buying and Crowdfunding: Two Cases of All-or-Nothing Mechanisms

Sharing Economy: Making Supply Meet Demand / edited by Ming Hu. Cham, Switzerland : Springer, 2019, p. 319-346, Chapter 14. Springer Series in Supply Chain Management, Volume 6
Hu, Ming; Shi, Mengze; Wu, Jiahua
Book chapter

2018 2

Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics

Journal of Interactive Marketing, v. 42, (1), May 2018, p. 63-79
Shi, Mengze; Yang, Botao; Chiang, Jeongwen
Article

Monogamous versus Polygamous Brand Relationships

Journal of the Association for Consumer Research, v. 3, (2), April 2018, p. 189-201
Aggarwal, Pankaj; Shi, Mengze
Article

2016 1

Spillover effects of marketing expertise on market performance of domestic firms and MNEs in emerging markets

Management Decision, v. 54, (1), February 2016, p. 107-129
Lu, Qiang; Pattnaik, Chinmay; Shi, Mengze
Article

2015 2

Product and Pricing Decisions in Crowdfunding

Marketing Science, v. 34, (3), January 2015, p. 331-345
Hu, Ming; Li, Xi; Shi, Mengze
Article

Threshold Effects in Online Group Buying

Management Science, v. 61, (9), September 2015, p. 2025-2040
Wu, Jiahua; Shi, Mengze; Hu, Ming
Article

2014 1

Money Talks … to Online Opinion Leaders: What Motivates Opinion Leaders To Make Social-Network Referrals?

Journal of Advertising Research, v. 54, (1), March 2014, p. 81-91
Shi, Mengze; Wojnicki, Andrea C.
Article

2013 3

A theoretical analysis of endogenous and exogenous switching costs

Quantitative Marketing and Economics, v. 11, (2), June 2013, p. 205-230
Shi, Mengze
Article

Simultaneous vs. Sequential Group-Buying Mechanisms

Management Science, v. 59, (12), December 2013, p. 2805-2822
Hu, Ming; Shi, Mengze; Wu, Jiahua
Article

When Gray Markets Have Silver Linings: All-Unit Discounts, Gray Markets, and Channel Management

Manufacturing and Service Operations Management, v. 15, (2), March 2013, p. 250-262
Hu, Ming; Pavlin, J. Michael; Shi, Mengze
Article

2012 1

Manage Customer Value through Incentives

Flux: What Marketing Managers Need to Navigate the New Environment / edited by David Soberman and Dilip Soman. Toronto, Canada : University of Toronto Press, 2012, p. 199-219, Chapter 11
Shi, Mengze
Book chapter

2011 1

Rise and fall of stars: Investigating the evolution of star status in professional team sports

International Journal of Research in Marketing, v. 28, (4), December 2011, p. 352-366
Yang, Yupin; Shi, Mengze
Article

2010 1

Consumer Value-Maximizing Sweepstakes and Contests

Journal of Marketing Research, v. 47, (2), April 2010, p. 287-300
Kalra, Ajay; Shi, Mengze
Article

2009 1

Estimating the Value of Brand Alliances in Professional Team Sports

Marketing Science, v. 28, (6), November-December 2009, p. 1095-1111
Yang, Yupin; Shi, Mengze; Goldfarb, Avi
Article

2006 3

A Bargaining Model for a First-Time Interaction Under Asymmetric Beliefs of Supply Reliability

Management Science, v. 52, (6), June 2006, p. 865-880
Gurnani, Haresh; Shi, Mengze
Article

Dynamic Network-Based Discriminatory Pricing

Journal of Optimization Theory and Applications, v. 128, (3), March 2006, p. 581-604
Fruchter, G.E.; Rao, R.C.; Shi, Mengze
Article

Price Competition with Reduced Consumer Switching Costs: The Case of “Wireless Number Portability” in the Cellular Phone Industry

Management Science, v. 52, (1), January 2006, p. 27-38
Shi, Mengze; Chiang, Jeongwen; Rhee, Byong-Duk
Article

2005 2

Multi-medium Reward Programs

Advances in Consumer Research, v. 32, 2005
Soman, Dilip; Shi, Mengze; Li, X.
Article

The Firm's Management of Social Interactions

Marketing Letters, v. 16, (3-4), December 2005, p. 415-428
Godes, David; Mayzlin, Dina; Chen, Yubo; Das, Sanjiv; Dellarocas, Chrysanthos; Pfeiffer, Bruce; Libai, Barak; Sen, Subrata; Shi, Mengze; Verlegh, Peeter
Article

2004 1

Managing Capacity Through Reward Programs

Management Science, v. 50, (4), April 2004, p. 503-520
Kim, Byung Do; Shi, Mengze; Srinivasan, Kannan
Article

2003 3

Salesforce Compensation Scheme and Consumer Inferences

Management Science, v. 49, (5), May 2003, p. 655-672
Kalra, Ajay; Shi, Mengze; Srinivasan, Kannan
Article

Social Network-Based Discriminatory Pricing Strategy

Marketing Letters, v. 14, (4), December 2003, p. 239-256
Shi, Mengze
Article

Virtual Progress: The Effect of Path Characteristics on Perceptions of Progress and Choice

Management Science, v. 49, (9), September 2003, p. 1229-1250
Soman, Dilip; Shi, Mengze
Article

2001 2

Designing Optimal Sales Contests: A Theoretical Perspective

Marketing Science, v. 20, (2), May 2001, p. 170-193
Kalra, Ajay; Shi, Mengze
Article

Reward Programs and Tacit Collusion

Marketing Science, v. 20, (2), May 2001, p. 99-120
Kim, Byung Do; Shi, Mengze; Srinivasan, Kannan
Article

2000 1

Mailing smarter to catalog customers

Journal of Interactive Marketing, v. 14, (2), May 2000, p. 2-16
Gönül, Füsun F.; Kim, Byung-Do; Shi, Mengze
Article

1998 1

Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models

Management Science, v. 44, (9), September 1998, p. 1249-1262
Gönül, Füsun; Shi, Mengze
Article

DBAP6100B	Independent Study
MARK3220	Marketing Research
MARK5310	Applied Marketing Research for Managers

Research Interest

Publications

2024 1

2022 3

2019 4

2018 2

2016 1

2015 2

2014 1

2013 3

2012 1

2011 1

2010 1

2009 1

2006 3

2005 2

2004 1

2003 3

2001 2

2000 1

1998 1

Article 1

Article 3

Article 3

Book chapter 1

Article 2

Article 1

Article 2

Article 1

Article 3

Book chapter 1

Article 1

Article 1

Article 1

Article 3

Article 2

Article 1

Article 3

Article 2

Article 1

Article 1

2018 2

2016 1

2015 2

2014 1

2013 3

2012 1

2011 1

2010 1

2009 1

2006 3

2005 2

2004 1

2003 3

2001 2

2000 1

1998 1

Teaching Assignment

Research Postgraduate (RPG) Supervision

From January 2021 to December 2024 (As of 21 November 2024)

Current RPGs

Projects

From January 2022 to December 2024

Your browser is out of date!