Faculty Profiles - HELSEN Kristiaan | The Hong Kong University of Science and Technology

2023 2

DEPART: Decomposing prices using atheoretical regression trees

International Journal of Research in Marketing, v. 40, (4), December 2023, p. 781-800
Lu, Huidi; Van Der Lans, Radulfus Johannes Adrianus; Helsen, Kristiaan; Gauri, Dinesh K.
Article

The Value of Co-branded Credit Cards in Online Retailing: Empirical Evidence from HKTVmall

Chen, Huijun; Helsen, Kristiaan; Liu, Haoyu
Conference paper

2022 3

Global Marketing Management, 9th edition

Kotabe, Masaaki; Helsen, Kristiaan
Book

Marketing Mix Effectiveness during a Product-Harm Crisis: The Role of Retailers

Lu, Huidi; Van Der Lans, Radulfus Johannes Adrianus; Helsen, Kristiaan
Conference paper

Marketing Mix Effectiveness during a Product-Harm Crisis: The Role of Retailers

Lu, Huidi; Van der lans, Ralf; Helsen, Kristiaan
Conference paper

2021 1

Country of Origin and Marketing Mix Strategies in a Product-harmCrisis: Evidence From the 2008 Infant Milk Scandal in China

Lu, Huidi; Van der Lans, Ralf; Helsen, Kristiaan
Conference paper

2019 1

Limited Editions: Harvesting extra willingness-to-pay by optimizing LEs at the category level

The art and science of luxury: An Asian perspective / edited by Srinivas K. Reddy and Jin K. Han. Singapore : Singapore Management University, 2019, p. 192-210
Reis, Philipp; Heil, Oliver P.; Helsen, Kristiaan; Grund, Michael
Book chapter

2016 1

Global Marketing Management

Kotabe, Masaaki; Helsen, Kristiaan
Book

2014 1

Global Marketing Management

Kotabe, Masaaki; Helsen, Kristiaan
Book

2012 1

International entry strategies

Handbook of marketing strategy / Edited by Venkatesh Shankar, Gregory S. Carpenter. UK: Edward Elgar Publishing Limited, 2012, p. 391-414
Gielens, Katrijn; Helsen, Kristiaan; Dekimpe, Marnik
Book chapter

2011 1

Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics After a Product-Harm Crisis

Journal of marketing research, v. 48, (2), April 2011, p. 255-267
Zhao, Yi; Zhao, Ying; Helsen, Kristiaan
Article

2010 1

Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics in the Wake of Product Harm Crisis

Zhao, Yi; Zhao, Ying; Helsen, Kris
Conference paper

2009 4

The SAGE Handbook of International Marketing

Kotabe, Masaaki; Helsen, Kristiaan
Book

Pricing in the Global Marketplace

The SAGE Handbook of International Marketing / Edited by Maasaki Kotabe & Kristiaan Helsen. London : SAGE Publications Ltd., 1 edition, 2009, Ch. 18, p. 361-373
Helsen, Kristiaan
Book chapter

Theoretical Paradigms, Issues, and Debates

The SAGE Handbook of International Marketing / Edited by Maasaki Kotabe & Kristiaan Helsen. London : SAGE Publications Ltd., 1 edition, 2009, Ch. 1, p. 3-12
Kotabe, Masaaki; Helsen, Kristiaan
Book chapter

2008 1

Weathering product-harm crises

Journal of the Academy of Marketing Science, v. 36, (2), 2008, JUN, p. 262-270
Cleeren, Kathleen; Dekimpe, Marnik G.; Helsen, Kristiaan
Article

2007 2

The impact of a product-harm crisis on marketing effectiveness

Marketing science, v. 26, (2), 2007, MAR-APR, p. 230-245
Van Heerde, Harald; Helsen, Kristiaan; Dekimpe, Marnik G.
Article

Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics in the Wake of Product Harm Crisis

Zhao, Yi; Zhao, Ying; Helsen, Kris
Conference paper

2006 1

the impact of a product-harm crisis on marketing effectiveness

EMAC conference proceeding, Milan, May 2006
van heerde, harald; Helsen, Kristiaan; dekimpe, marnik
Conference paper

2004 2

Global Marketing Management

Kotabe, Masaaki; Helsen, Kristiaan
Book

A cross-category study of the effects of marketing mix variables on new product sales of fast moving consumer goods

European Marketing Academy Conference, EMAC, Murcia (CD)
Helsen, Kristiaan
Conference paper

2002 1

The domain of competitive response to new product introductions: The case of refrigerated orange juice

European Marketing Academy, Minho (Portugal), CD-Rom
Helsen, Kristiaan
Conference paper

2001 2

Toward an understanding of price wars: Their nature and how they erupt

International journal of research in marketing, v. 18, (1-2), 2001, JUN, p. 83-98
Heil, Oliver P.; Helsen, Kristiaan
Article

The domain of competitive response to new product introductions: The case of refrigerated orange juice

Marketing Science Conference, INFORMS, Wiesbaden
Helsen, Kristiaan
Conference paper

1994 1

Understanding Price Effects for New Nondurables: How Price Responsiveness Varies Across Depth-of-Repeat Classes and Types of Consumers

European Journal of Operational Research, v. 76, 1994, p. 359-374
Helsen, Kristiaan; Schmittlein, David C.
Article

1993 2

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

Journal of Marketing, v. 57, no. 4 (Oct., 1993), p. 60-71
Helsen, Kristiaan; Jedidi, Kamel; DeSarbo, Wayne S.
Article

Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models

Marketing Science, v. 12, 1993, p. 395-414
Helsen, Kristiaan; Schmittlein, D.C.
Article

1992 2

How Does a Product Market's Typical Price Promotion Pattern Affect the Timing of Households' Purchases? An Empirical Study Using UPC Scanner Data

Journal of Retailing, v. 68, 1992, p. 316-338
Helsen, Kristiaan; Schmittlein, D.C.
Article

Some characterizations of stockpiling behavior under uncertainty

Marketing Letters, v. 3, 1992, p. 5-16
Helsen, Kristiaan; Schmittlein, David C.
Article

1991 1

A Computational Study of Replicated Clustering with an Application to Market Segmentation

Decision Sciences, v. 22, (5), November‐December 1991, p. 1124-1141
Helsen, Kristiaan; Green, Paul E.
Article

1989 1

Competitive Reactions to Market Entry: Explaining Interfirm Differences

Journal of Marketing Research, v. 26, 1989, p. 44-55
Helsen, Kristiaan; Gatignon, H.; Anderson, E.
Article

MARK3430	Global Marketing
MARK5390	Global Marketing
MARK5688	Marketing Strategy Simulation
MARK6950	Marketing Action Learning Project
UROP1100N	Undergraduate Research Opportunities Series 1

MARK5120	Marketing Strategy and Policy
UROP1100L	Undergraduate Research Opportunities Series 1

GBUS4910	Capstone Project
MARK3430	Global Marketing
MARK5390	Global Marketing
MARK5688	Marketing Strategy Simulation

Research Interest

Publications

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Teaching Assignment

Research Postgraduate (RPG) Supervision

From January 2021 to December 2024 (As of 21 November 2024)

Graduated RPGs

Projects

From January 2022 to December 2024

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