Faculty Profiles - SHI June Zijun | The Hong Kong University of Science and Technology

June Zijun SHI
石梓君

PhD in Industrial Administration (Marketing)
Carnegie Mellon University, 2019

Assistant Professor
Department of Marketing

(852) 2358 7695
juneshi@ust.hk
Room LSK4052
Personal Web

ORCID

0000-0001-7361-2946

Scopus ID

57190275587

Research Interest Publications Projects Teaching Assignment RPG Supervision Space used

Research Interest

Online marketing
Empirical modeling of consumer and firm behavior
Product and pricing policies
Industrial organization

Publications

All Years 6 2024 0 2023 2 2022 1 2021 0 2020 1 2019 1 2018 1

2023 2

Design of Platform Reputation Systems: Optimal Information Disclosure

Marketing Science, 42, (3), May 2023, p. 500-520
Shi, Zijun; Srinivasan, Kannan; Zhang, Kaifu
Article

How Do Fast Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media

Journal of Marketing Research, March 2023
Shi, Zijun; Liu, Xiao; Lee, Dokyun; Srinivasan, Kannan
Article

2022 1

Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care

Journal of Marketing Research, v. 59, (2), April 2022, p. 327-352
Shi, Zijun; Liu, Xiao; Srinivasan, Kannan
Article

2020 1

The Effect of Voice AI on Consumer Purchase and Search Behavior

Sun, Chenshuo; Shi, Zijun; Liu, Xiao; Ghose, Anindya
Conference paper

2019 1

Freemium as an Optimal Strategy for Market Dominant Firms

Marketing Science, v. 38, (1), January-February 2019, p. 150-169
Shi, Zijun; Zhang, Kaifu; Srinivasan, Kannan
Article

2016 1

Can Market Power Be Controlled by Regulation of Core Prices Alone?: An Empirical Analysis of Airport Demand and Car Rental Price

Transportation Research Part A: Policy and Practice, v. 91, September 2016, p. 260-272
Czerny, Achim Ingo; Shi, Zijun; Zhang, Anming
Article

Article 2

Design of Platform Reputation Systems: Optimal Information Disclosure

Marketing Science, 42, (3), May 2023, p. 500-520
Shi, Zijun; Srinivasan, Kannan; Zhang, Kaifu

How Do Fast Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media

Journal of Marketing Research, March 2023
Shi, Zijun; Liu, Xiao; Lee, Dokyun; Srinivasan, Kannan

Article 1

Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care

Journal of Marketing Research, v. 59, (2), April 2022, p. 327-352
Shi, Zijun; Liu, Xiao; Srinivasan, Kannan

Conference paper 1

The Effect of Voice AI on Consumer Purchase and Search Behavior

Sun, Chenshuo; Shi, Zijun; Liu, Xiao; Ghose, Anindya

Article 1

Freemium as an Optimal Strategy for Market Dominant Firms

Marketing Science, v. 38, (1), January-February 2019, p. 150-169
Shi, Zijun; Zhang, Kaifu; Srinivasan, Kannan

Article 1

Can Market Power Be Controlled by Regulation of Core Prices Alone?: An Empirical Analysis of Airport Demand and Car Rental Price

Transportation Research Part A: Policy and Practice, v. 91, September 2016, p. 260-272
Czerny, Achim Ingo; Shi, Zijun; Zhang, Anming

2016 1

Can Market Power Be Controlled by Regulation of Core Prices Alone?: An Empirical Analysis of Airport Demand and Car Rental Price

Transportation Research Part A: Policy and Practice, v. 91, September 2016, p. 260-272
Czerny, Achim Ingo; Shi, Zijun; Zhang, Anming
Article

No Publications

Teaching Assignment

2024-25 Fall 0 2023-24 Summer 0 2023-24 Spring 0 2023-24 Winter 0 2023-24 Fall 1 2022-23 Summer 0

MARK2120

Marketing Management

No Teaching Assignments

Research Postgraduate (RPG) Supervision

From January 2021 to December 2024 (As of 21 November 2024)

Current RPGs

Doctor of Philosophy

CAO, Chen (co-supervision)
Marketing

Projects

From January 2022 to December 2024

All Projects 5 Leading Projects 4 Participating Projects 1

Shopping Addiction

購物成癮 Leading

RGC - General Research Fund
Project Team (HKUST)
SHI June Zijun (Lead)
2024 -
Can Large Lanugage Models Help Consumers Navigate Product Reviews?

大模型如何幫助消費者處理信息? Participating

RGC - General Research Fund
Project Team (HKUST)
LIN Song (Lead)

SHI June Zijun
2024 -
Body Shaming or Body Positivity: How Does Fashion Models’ Body Size Affect Consumer Choices?

身材羞辱還是身材自信：服裝模特的體型對消費者選擇的影響 Leading

RGC - General Research Fund
Project Team (HKUST)
SHI June Zijun (Lead)
2024 -
The Impact of Direct Selling on Dealers and Market Outcomes: Evidence from the Automobile Industry

直營對經銷商和產品市場表現的影響：對汽車產業的實證研究 Leading

RGC - General Research Fund
Project Team (HKUST)
SHI June Zijun (Lead)
2023 -
Price and Hardware Signaling: Software Upgrades in Durable Technology Goods

科技產品的動態定價：軟件升級潛能的信號 Leading

RGC - Early Career Scheme
Project Team (HKUST)
SHI June Zijun (Lead)
2022 -

Research Interest

Publications

2023 2

2022 1

2020 1

2019 1

2016 1

Article 2

Article 1

Conference paper 1

Article 1

Article 1

2016 1

Teaching Assignment

Research Postgraduate (RPG) Supervision

From January 2021 to December 2024 (As of 21 November 2024)

Current RPGs

Projects

From January 2022 to December 2024

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