Faculty Profiles - SALVACRUZ Joseph | The Hong Kong University of Science and Technology

2017 1

Competing against bling. How can an understated watch brand stand out in China ?

Harvard Business Review, v. 95, (3), May 2017, p. 155-159
Nason, Stephen W.; Salvacruz, Joseph; Stevenson, J. P.
Article

1998 2

Lanzones: An Agribusiness Marketing Simulation

Applied Economic Perspectives and Policy, v. 20, (2), 1 October 1998, p. 631-643
Salvacruz, Joseph Chu; Barry, W. Bobst
Article

Food Marketing: An International Perspective [Book review]

European Journal of Marketing, v. 32, (9/10), 1998, p. 924-926
Salvacruz, Joseph C.
Book review

1996 2

Competitiveness of the United States and ASEAN in the International Agricultural Market

Journal of Food Distribution Research, v. 27, (1), February 1996, p. 81-89
Salvacruz, Joseph Chu
Article

Determinants of Agricultural Export Market Potentials: The Case of the US and New Zealand

1996 AMA Educators' Proceedings: Enchancing Knowledge Development in Marketing, v. 7, 1996, p. 106-112
Salvacruz, Joseph Chu
Conference paper

1995 3

Technological Progress and International Trade: The Case of the ASEAN LDCs

Agricultural Competitiveness: Market Forces and Policy Choice : Proceedings of the Twenty-Second International Conference of Agricultural Economists Held at Harare, Zimbabwe (Iaae) / by Zimb International Conference of Agricultural Economists 1994 Harare (Author), Douglas D. Hedley (Editor), George H. Peters (Editor). Vermount : Dartmouth Pub Co, 1995, p. 355-363
Salvacruz, Joseph Chu; Reed, Michael R.
Book chapter

Technological Progress, Factor Endowments, and International Agricultural Trade

Technological Progress, Factor Endowments, and International Agricultural Trade / New York: Garland Publishing, Inc., 1995
Salvacruz, Joseph Chu
Book chapter

Analysis of Fresh Apple Trade in the Philippines

Proceedings of Pan-Pacific Conference XII: A Business, Economic and Technological Exchange : May 29-June 1, 1995, Dunedin and Queenstown, New Zealand, Pan-Pacific Business Association. 1995, p. 255-257
Salvacruz, Joseph Chu
Conference paper

1994 4

Market Segmentation: Identifying the High-Growth Export Markets for U.S. Agriculture

Journal of Food Distribution Research, v. 25, (1), February 1994, p. 26-33
Salvacruz, Joseph Chu; Reed, Michael R.
Article

Technological Change and Agricultural Trade Patterns

Journal of Food Distribution Research, v. 25, (1), February 1994, p. 34-39
Salvacruz, Joseph Chu
Article

Product Cycle Trade in the Processed Food Industry

Salvacruz, Joseph Chu; Reed, Michael
Conference paper

Technological Progress and Competitiveness in the Food Processing Industry

Salvacruz, Joseph Chu; Reed, Mike; Karungu, Peter
Conference paper

1993 1

Identifying The Best Market Prospects for U.S. Agricultural Exports

Agribusiness: An International Journal, v. 9, (1), January 1993, p. 29-41
Salvacruz, Joseph Chu; Reed, Michael R.
Article

1992 1

Market Assessment Models for U.S. Agricultural Exports

Journal of Food Distribution Research, v. 23, (1), February 1992, p. 119-126
Salvacruz, Joseph Chu; Reed, Michael R.; Mather, David
Article

MARK2120	Marketing Management
MARK3410	Promotion and Advertising Management
MARK5330	Brand Management
MIMT5010	Market Research for Business Applications
SBMT5030	Marketing Management and Strategy

MIMT5010	Market Research for Business Applications
SBMT5300	Enhancing Professional Skills

GBUS4910	Capstone Project
HMAW1905C	Behavioral Foundations of University Education: Habits, Mindsets, and Wellness
MARK4210	Strategic Marketing
SBMT3200U	Corporate Project
SBMT6200B	Independent Study

SBMT3200U	Corporate Project
SBMT5300	Enhancing Professional Skills

MARK3420	Consumer Behavior
MARK5120	Marketing Strategy and Policy
MARK5330	Brand Management
SBMT5030	Marketing Management and Strategy

Research Interest

Publications

2017 1

1998 2

1996 2

1995 3

1994 4

1993 1

1992 1

Article 1

Article 1

Book review 1

Article 1

Conference paper 1

Book chapter 2

Conference paper 1

Article 2

Conference paper 2

Article 1

Article 1

2017 1

1998 2

1996 2

1995 3

1994 4

1993 1

1992 1

Teaching Assignment

Projects

From January 2022 to December 2024

Your browser is out of date!