PhD in Marketing
Northwestern University, 2008
Silver Linings on Darkened Endorsers: The Ironic Effect of Culpability in Celebrity Scandals
Conference paper
Silver Linings on Darkened Endorsers: The Ironic Effect of Culpability in Celebrity Scandals
Conference paper
How Long Did I Wait? The Effect of Construal Levels on Consumers’ Wait Duration Judgments
Article
Conference paper
Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode
Article
Conference paper
It Feels Good and Bad to Be Fake: The Effects of Using Counterfeits on Mixed Emotions
Conference paper
The Impact of Power on Reliance on Feelings Versus Reasons in Decision Making
Conference paper
Article
Conference paper
Conference paper
Article
Impacts of Expected and Experienced Processing Fluency on Consumer Judgment
Conference paper
Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies
Article
Silver Linings on Darkened Endorsers: The Ironic Effect of Schadenfreude in Celebrity Scandals
Conference paper
Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals
Article
The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments
Article
Chinese Consumer Behavior: The Effects of Content, Process, and Language
Book chapter
Perceptual Focus Effects in Choice
Article
Impacts of Expected and Experienced Processing Fluency on Consumer Judgment
How Long Did I Wait? The Effect of Construal Levels on Consumers’ Wait Duration Judgments
Article
Conference paper
Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode
Article
Conference paper
It Feels Good and Bad to Be Fake: The Effects of Using Counterfeits on Mixed Emotions
Conference paper
The Impact of Power on Reliance on Feelings Versus Reasons in Decision Making
Conference paper
Article
Conference paper
Conference paper
Article
Impacts of Expected and Experienced Processing Fluency on Consumer Judgment
Conference paper
Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies
Article
Silver Linings on Darkened Endorsers: The Ironic Effect of Schadenfreude in Celebrity Scandals
Conference paper
Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals
Article
The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments
Article
Chinese Consumer Behavior: The Effects of Content, Process, and Language
Book chapter
Perceptual Focus Effects in Choice
Article
No Publications |
No Publications |
No Publications |
No Publications |
No Publications |
DBAP5010 | Introduction to Applied Business Research |
MARK5120 | Marketing Strategy and Policy |
MARK6510M | Current Topics in Consumer Research |
EMBA5460 | Understanding Consumers |
MARK5120 | Marketing Strategy and Policy |
MARK5120 | Marketing Strategy and Policy |
DBAP5010 | Introduction to Applied Business Research |
IMBA5001 | Induction Program |
MARK6510L | Current Topics in Consumer Research |
No Teaching Assignments |
No Teaching Assignments |
SHI, Lulu
Marketing( Completed in 2024 )
FANG, Lu
Marketing( Completed in 2022 )
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