Faculty Profiles - LIU Jia | The Hong Kong University of Science and Technology

2023 1

The Daily Me Versus the Daily Others: How Do Recommendation Algorithms Change User Interests? Evidence from a Knowledge-Sharing Platform

Journal of Marketing Research, v. 60, (4), August 2023, p. 767-791
Liu, Jia; Cong, Ziwei
Article

2022 1

How do Variety-seeking Consumers Respond to Product Assortment Changes: Evidence from Vending Machines

Ching, Andrew; Kawaguchi, Kohei; Liu, Jia; Zhang, Yi
Conference paper

2021 2

Content-Based Model of Web Search Behavior: An Application to TV Show Search

Management Science, v. 67, (10), February 2021, p. 6378-6398
Liu, Jia; Toubia, Olivier; Hill, Shawndra
Article

Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness

Marketing Science, v. 40, (1), January 2021, p. 13-22
Liu, Jia; Hill, Shawndra
Article

2020 2

Search Query Formation by Strategic Consumers

Quantitative Marketing and Economics, v. 18, (2), June 2020, p. 155-194
Liu, Jia; Toubia, Olivier
Article

Understanding Consumer Dynamic Decision Making Under Competing Loyalty Programs

Journal of Marketing Research, v. 57, (3), June 2020, p. 422-444
Liu, Jia; Ansari, Asim
Article

2018 1

A semantic approach for estimating consumer content preferences from online search queries

Marketing Science, v. 37, (6), November-December 2018, p. 930-952
Liu, Jia; Toubia, Olivier
Article

MARK3220	Marketing Research
MARK5530	Navigating Business Decisions with Data and Causality

MARK3220	Marketing Research
MARK5530	Smart Business Experiments and Causal Inference

Research Interest

Publications

2023 1

2022 1

2021 2

2020 2

2018 1

Article 1

Conference paper 1

Article 2

Article 2

Article 1

2018 1

Teaching Assignment

Research Postgraduate (RPG) Supervision

From January 2021 to December 2024 (As of 21 November 2024)

Current RPGs

Graduated RPGs

Projects

From January 2022 to December 2024

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