"Want" versus "Need": How Linguistic Framing Influences Responses to Crowdfunding Appeals

When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products

All That Luxury is Not Luxurious: How Involving Artificial Intelligence Backfires in the Context of Luxury Goods

How “Want” versus “Need” Framing Influences Responses to Crowdfunding Appeals

Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics

The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences

The influence of disease cues on preference for typical versus atypical products

How Semantic Framing Influences Consumers’ Responses to Crowdfunding

Does Endowing a Product with Life Make One Feel More Alive? The Effect of Product Anthropomorphism on Consumer Vitality

Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does

Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode

The Different Effects of Benign Versus Malicious Envy on Self-Control

Word of Mouth Vs. Word of Mouse: the Effect of Communication Channel on Subsequent Reactions to the Brand

Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality

Package size and perceived quality: The intervening role of unit price perceptions

The Crossmodal Effect of Attention on Preferences: Facilitation versus Impairment

The Price Had Better Be Right: Women's Reactions to Sexual Stimuli Vary with Market Factors

Anthropomorphism: New Insights and Implications

Observing Flattery: A Social Comparison Perspective

The Antecedents of Anticipatory Purchase: Reconciling the Two Routes to Optimism

The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity

The Effects of Anthropomorphization on Brand Personality Perceptions: a Motivational Account

Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal

If you can't grab it, it won't grab you: The effect of restricting the dominant hand on target evaluations

The Cross-Model Effect of Attention on Preferences

What's the Point of Temptation if You Don't Give In to It? The Positive Effect of Vice Consumption on Consumer Vitality

What’s the point of Temptation if you don’t Given In To It? The Positive Impact of Indulgence on Vitality

Effects of Construal Level on the Price-Quality Relationship

Insincere Flattery Actually Works: A Dual Attitudes Perspective

When do Consumers Bolster their Preferences In the Face of Threat? The Role of Self-Construal and Collective Identity Activation

You Get what you Pay for but I Don't: Effect of Construal Level on the Price-Quality Relationship

Sex in Advertising: Gender Differences and the Role of Relationship Commitment

Understanding Optimism: Buying What You Can't Use Today but Hope to Use Tomorrow

Gender-related reactions to gratuitous sex appeals in advertising

Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control

Flattery and Persuasion: A Dual Attitudes Perspective

Gender-related reactions to Inappropriate Sex Appeals in Advertising

Understanding Impulsive Eaters' Choice Behaviors: The Motivational Influences of Regulatory Focus

Behavioral Consistency versus Switching Effects of Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control

Inoculations of Self-Control: Switching versus Reinforcement Effects of Recalling Past Behavior

Motivational Influences in Consumer Behavior: The Role of Regulatory Focus

The Mediating Role of Regulatory Focus in Impulsive Eating

Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing

The Positive Effect of Negative Advertising: It's a Matter of Time

Understanding Impulsives" Unwise Eating Choices

Download Times on the Internet: Does Being Relaxed Make Time go Faster

The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions

Waiting for the Web: How Screen Color Affects Time Perception

Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall

Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives

Misrepresentation in the Consumer Context

The Effects of Dissimulation on the Accessibility and Predictive Power of Weakly Held Attitudes

Misrepresentation in the Consumer Context

The effects of dissimulation on the accessibility, confidence, persistence and predictive power of weakly held attitudes

Contingent Effects of Anxiety on Message Elaboration and Persuasion

Additivity Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity

The Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement?

Perspectives on attitude strength

All Cues are not Created Equal: Obtaining Attitude Persistence under Low-Involvement Conditions

Does Endowing a Product with Life Make One Feel More Alive? The Effect of Product Anthropomorphism on Consumer Vitality

Article

Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does

Article

Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode

Article

The Different Effects of Benign Versus Malicious Envy on Self-Control

Conference paper

Word of Mouth Vs. Word of Mouse: the Effect of Communication Channel on Subsequent Reactions to the Brand

Conference paper

Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality

Article

Package size and perceived quality: The intervening role of unit price perceptions

Article

The Crossmodal Effect of Attention on Preferences: Facilitation versus Impairment

Article

The Price Had Better Be Right: Women's Reactions to Sexual Stimuli Vary with Market Factors

Article

Anthropomorphism: New Insights and Implications

Article

Observing Flattery: A Social Comparison Perspective

Article

The Antecedents of Anticipatory Purchase: Reconciling the Two Routes to Optimism

Article

The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity

Article

The Effects of Anthropomorphization on Brand Personality Perceptions: a Motivational Account

Conference paper

Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal

Article

If you can't grab it, it won't grab you: The effect of restricting the dominant hand on target evaluations

Article

The Cross-Model Effect of Attention on Preferences

Conference paper

What's the Point of Temptation if You Don't Give In to It? The Positive Effect of Vice Consumption on Consumer Vitality

Conference paper

What’s the point of Temptation if you don’t Given In To It? The Positive Impact of Indulgence on Vitality

Conference paper

Effects of Construal Level on the Price-Quality Relationship

Article

Insincere Flattery Actually Works: A Dual Attitudes Perspective

Article

When do Consumers Bolster their Preferences In the Face of Threat? The Role of Self-Construal and Collective Identity Activation

Conference paper

You Get what you Pay for but I Don't: Effect of Construal Level on the Price-Quality Relationship

Conference paper

Sex in Advertising: Gender Differences and the Role of Relationship Commitment

Article

Understanding Optimism: Buying What You Can't Use Today but Hope to Use Tomorrow

Conference paper

Gender-related reactions to gratuitous sex appeals in advertising

Article

Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control

Article

Flattery and Persuasion: A Dual Attitudes Perspective

Conference paper

Gender-related reactions to Inappropriate Sex Appeals in Advertising

Conference paper

Understanding Impulsive Eaters' Choice Behaviors: The Motivational Influences of Regulatory Focus

Article

Behavioral Consistency versus Switching Effects of Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control

Conference paper

Inoculations of Self-Control: Switching versus Reinforcement Effects of Recalling Past Behavior

Conference paper

Motivational Influences in Consumer Behavior: The Role of Regulatory Focus

Conference paper

The Mediating Role of Regulatory Focus in Impulsive Eating

Conference paper

Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing

Article

The Positive Effect of Negative Advertising: It's a Matter of Time

Book chapter

Understanding Impulsives" Unwise Eating Choices

Conference paper

Download Times on the Internet: Does Being Relaxed Make Time go Faster

Article

The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions

Article

Waiting for the Web: How Screen Color Affects Time Perception

Article

Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall

Article

Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives

Article

Misrepresentation in the Consumer Context

Article

The Effects of Dissimulation on the Accessibility and Predictive Power of Weakly Held Attitudes

Article

Misrepresentation in the Consumer Context

Conference paper

The effects of dissimulation on the accessibility, confidence, persistence and predictive power of weakly held attitudes

Conference paper

Contingent Effects of Anxiety on Message Elaboration and Persuasion

Article

Additivity Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity

Article

The Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement?

Article

Perspectives on attitude strength

Conference paper

All Cues are not Created Equal: Obtaining Attitude Persistence under Low-Involvement Conditions

Article