PhD in Marketing
Duke University, 2008
Favorite Possessions Protect Subjective Well-Being Under Income Inequality
Article
The inauthentic consumer: Consequences of self-inauthenticity for possession disposal
Article
#Favorite: How Posting Your Favorite Possessions on Social Media Increases Happiness
Conference paper
The "Self" Under COVID-19: Social Role Disruptions, Self-Authenticity And Present-Focused Coping
Article
The Self Under COVID-19: Social Role Disruptions Undermine Self-Authenticity
Conference paper
Possession-alienation: How Consumers Treat Possessions when Feeling Self-alienated
Conference paper
The Effect of Self-inauthenticity on Possession Disposal
Conference paper
Will they go for my jugular? The Psychological Safety Provided by Physically Covering the Neck
Conference paper
Will they go for my jugular? The Psychological Safety Provided by Physically Covering the Neck
Conference paper
How to Derive Wellbeing from Possessions
Conference paper
Quantity Aversion: Self-Control and Consumers’ Response to Product Quantity
Conference paper
Conference paper
Conference paper
My Favorite Thing: How Special Possessions can Increase Subjective Wellbeing
Conference paper
How and Why Wearing Sunglasses Makes for Cool Consumers
Conference paper
Conference paper
It Feels Good and Bad to Be Fake: The Effects of Using Counterfeits on Mixed Emotions
Conference paper
Keepin’ it Cool with Sunglasses: Examining How and When Cool Products Make for Cool Consumers
Conference paper
Motivated Forgetting Following Social Identity Threat
Book chapter
Conference paper
Conference paper
Motivated Forgetting in Response to Social Identity Threat
Article
Consumer Goals (invited participant in a 'Conversations' session)
Conference paper
Keepin' it Cool: The Behavioral Effects of Wearing Sunglasses
Conference paper
Conference paper
Conference paper
Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals
Article
Are there situations in which consumers want to be primed?
Conference paper
Conference paper
Conference paper
Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals
Conference paper
Article
Why Consumers Rebel Against Slogans
Article
When does Priming cause us to Value or Devalue a Brand?
Conference paper
Nonconscious Goal Pursuit: Isolated Incidents or Adaptive Self-Regulatory Tool?
Article
The Schema-Driven Chameleon: How Mimicry Affects Executive and Self-Regulatory Resources
Article
Conference paper
Mimicry: Its ubiquity, importance, and functionality
Book chapter
Conference paper
Conference paper
When does Priming cause us to Value or Devalue a Brand?
Conference paper
Consequences of Nonconscious Goal Activation
Book chapter
Coping in the Material World: Using Consumption to Repair and Protect Self-worth
Conference paper
Look on the Bright Side: Self-expressive consumption and consumer self-worth
Conference paper
Relationship Reactance: When Priming Significant Others Triggers Opposing Goals
Article
Book chapter
Book chapter
Following Through on Decisions: The Costs and Benefits of Implemental Mindsets
Conference paper
Nonconscious Relationship Reactance: When Significant Others Prime Opposing Goals
Conference paper
The Depleting Chameleon: Mimicry as a Schema-driven process
Conference paper
Who"s the Boss? Evidence for nonconscious relationship reactance
Conference paper
High-Maintenance Interaction: Inefficient Social Coordination Impairs Self-Regulation
Article
Nonconscious Reactance to Relationship Partners
Conference paper
The depleted chameleon: Self-regulatory consequences of social asynchrony
Conference paper
The consequences of failing at nonconscious goals for self-enhancement
Conference paper
The "Self" Under COVID-19: Social Role Disruptions, Self-Authenticity And Present-Focused Coping
The Self Under COVID-19: Social Role Disruptions Undermine Self-Authenticity
My Favorite Thing: How Special Possessions can Increase Subjective Wellbeing
Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals
The consequences of failing at nonconscious goals for self-enhancement
How to Derive Wellbeing from Possessions
Conference paper
Quantity Aversion: Self-Control and Consumers’ Response to Product Quantity
Conference paper
Conference paper
Conference paper
My Favorite Thing: How Special Possessions can Increase Subjective Wellbeing
Conference paper
How and Why Wearing Sunglasses Makes for Cool Consumers
Conference paper
Conference paper
It Feels Good and Bad to Be Fake: The Effects of Using Counterfeits on Mixed Emotions
Conference paper
Keepin’ it Cool with Sunglasses: Examining How and When Cool Products Make for Cool Consumers
Conference paper
Motivated Forgetting Following Social Identity Threat
Book chapter
Conference paper
Conference paper
Motivated Forgetting in Response to Social Identity Threat
Article
Consumer Goals (invited participant in a 'Conversations' session)
Conference paper
Keepin' it Cool: The Behavioral Effects of Wearing Sunglasses
Conference paper
Conference paper
Conference paper
Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals
Article
Are there situations in which consumers want to be primed?
Conference paper
Conference paper
Conference paper
Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals
Conference paper
Article
Why Consumers Rebel Against Slogans
Article
When does Priming cause us to Value or Devalue a Brand?
Conference paper
Nonconscious Goal Pursuit: Isolated Incidents or Adaptive Self-Regulatory Tool?
Article
The Schema-Driven Chameleon: How Mimicry Affects Executive and Self-Regulatory Resources
Article
Conference paper
Mimicry: Its ubiquity, importance, and functionality
Book chapter
Conference paper
Conference paper
When does Priming cause us to Value or Devalue a Brand?
Conference paper
Consequences of Nonconscious Goal Activation
Book chapter
Coping in the Material World: Using Consumption to Repair and Protect Self-worth
Conference paper
Look on the Bright Side: Self-expressive consumption and consumer self-worth
Conference paper
Relationship Reactance: When Priming Significant Others Triggers Opposing Goals
Article
Book chapter
Book chapter
Following Through on Decisions: The Costs and Benefits of Implemental Mindsets
Conference paper
Nonconscious Relationship Reactance: When Significant Others Prime Opposing Goals
Conference paper
The Depleting Chameleon: Mimicry as a Schema-driven process
Conference paper
Who"s the Boss? Evidence for nonconscious relationship reactance
Conference paper
High-Maintenance Interaction: Inefficient Social Coordination Impairs Self-Regulation
Article
Nonconscious Reactance to Relationship Partners
Conference paper
The depleted chameleon: Self-regulatory consequences of social asynchrony
Conference paper
The consequences of failing at nonconscious goals for self-enhancement
Conference paper
No Publications |
No Publications |
MARK5290 | Understanding Consumers |
MIMT5310 | Understanding Consumers: A Strategic Approach |
MARK2120 | Marketing Management |
MARK5290 | Understanding Consumers |
MIMT5310 | Understanding Consumers: A Strategic Approach |
No Teaching Assignments |
No Teaching Assignments |
No Teaching Assignments |
ZHANG, Hongting
Marketing
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